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Programmatic Specialist



Data Science
New York, NY, USA
Posted on Saturday, August 5, 2023

The Company:

Placements.io is a product-first company that is changing the way digital media publishers manage their advertising businesses. Our SaaS platform makes advertising sales, operations, billing, and revenue reporting painless for digital media publishers and eCommerce. We understand the importance of creating a connected ecosystem for our customers, who depend on Placements.io to help them scale. Headquartered in Seattle, where Placements.io was founded, the company launched its New York office in early 2018 and expanded to London in 2019, Taipei in 2020, and now Singapore in 2023.

The Position:

A member of the revenue team, reporting to our Chief Business Officer, the Media Trading and Optimization Analyst will be responsible for delivering on client business objectives, supporting campaign implementation tasks, sourcing and managing audience extension opportunities, including some management of post-sales activity, and driving ongoing growth of the retail media, publisher, and agency/brand account set.

The Analyst role will have significant ownership and responsibility for business results across our growing vertical of retail, eComm, and agency partners and serve as a critical voice in the development and execution of near and long-term buy and sell side marketplace strategies.
  • Collaborate with account managers and sales colleagues to help drive publisher, retail media, and advertiser performance and overall account growth.
  • Troubleshoot campaign setup and performance issues in the Campfire UI and multiple buying platforms/channels, including demand-side platforms/DSPs (display, video, audio, mobile, CTV), social and direct.
  • Support agencies and brands by implementing budgets, goals, pricing, frequency caps, site lists, targeting, and other campaign-specific requirements.
  • Proactively source and create new audience deal opportunities on behalf of publisher partners
  • Possess a solid technical understanding of programmatic audience buying.
  • Understand pixel implementation on websites for data collection and conversion tracking.
  • Combine data/performance analysis and client feedback to develop consultative optimization strategies and provide solutions for complex media campaigns.
  • Utilize Excel and other advanced analytics tools to analyze data sets and create actionable optimization tactics and insights.
  • Work with agency and publisher operational teams to support setting up campaigns and provide continuous implementation support and optimization recommendations to ensure budgets are delivered in full and supporting KPI goals.
  • Provide detailed client feedback to Product Managers to ideate on platform and tech/product improvements.
  • Be a demand-side/DSP and mar-tech platform expert (Google DV360, Google Campaign Manager, The Trade Desk, Xandr, Meta, Pinterest, TikTok, etc.) who can consult and educate clients on new product updates, platform best practices, and industry news.
  • Partner with the publisher or agency ad ops teams to ensure go-live readiness.
  • Bachelor's Degree or equivalent/higher level of education.
  • 3+ years of media planning and buying experience in platforms like Google DV360, Google Campaign Manager, The Trade Desk, Xandr, Meta, Pinterest, TikTok, etc.
  • Ability to problem solve while handling heavy workloads and mediating many demands/requests.
  • Experience with major ad exchanges and ad server technology.
  • Understanding of and experience in technology-enabled advertising supply chains and marketplaces.
  • A proven track record of growing large complex accounts with year-over-year progress.
  • Proven ability to derive and effectively communicate insights from analyzing data.
  • Experience using Salesforce.com, Microsoft Office products, or similar software; professional selling strategies; complex sale methodology.
Benefits Include:
  • Competitive salary
  • Early-stage stock options
  • Open PTO
  • 401k match
  • Company paid medical, dental, vision, and life insurance
  • Regular company lunches and happy hours
  • Gym membership reimbursement
  • Cell phone reimbursement

EEO Employer: Placements.io is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or any other protected classification.